You are here

HighBank serves as exclusive financial advisor to Roomtag, LLC on its sale to Asure Software (NASDAQ: ASUR)

August 17, 2014

Roomtag is a web-based space management software that allows facility and office managers to easily track people, space and assets in order to streamline workplace operations and generate strategic reporting.

“Roomtag’s solutions are a perfect complement to Asure Software’s solutions. Their solutions help businesses better manage people, space and assets much in the same way our solutions do. This acquisition allows us to add highly visual, advanced asset management, occupancy management and move management capabilities directly to the Asure product line. Additionally, Roomtag solutions are SaaS-based, which is in direct alignment with our technology strategy, and helps meet the rapidly growing demand for Cloud-based solutions,” said Asure Software CEO, Pat Goepel.

"A founder selling their company is bound to encounter challenges but I always felt well protected and supported by the expertise and experience from HighBank,” said CEO Marcia Hart.

Cherie Homa, Managing Director, at HighBank stated, “We are pleased to have had the opportunity to work with Marcia and her entrepreneurial team at Roomtag. We believe this combination creates a product offering that will best exploit the tremendous space management market opportunity.”

 About Roomtag, LLC

Roomtag, LLC is a web-based (SaaS) space management software company. Roomtag represents the next evolution of space management software as customers switch from legacy CAD-based solutions to a more agile and user friendly SaaS based platform. For more information visit

About Asure Software, Inc

Asure Software, Inc. (Nasdaq:ASUR) headquartered in Austin, offers cloud-based time and labor management and workspace management solutions that help clients bring space and time together. Asure serves approximately 6,000 clients worldwide and currently offers two main product lines: AsureSpace™ workplace management solutions enable organizations to maximize the ROI of their real estate, and AsureForce® time and labor management solutions deliver efficient management of human resource and payroll processes. For more information, please visit